Quotes by George Lois (Artist/American).

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A truly great magazine cover surprises, even shocks, and connects in a nano-second.
• George Lois
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I don't design. I get what I think is a big idea, and I put the idea down. I'm not a designer. I'm a communicator.
• George Lois
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The creative act, the defeat of habit by originality, overcomes everything. And I really believe that. And what I try to teach young people, or anybody in any creative field, is that every idea should seemingly be outrageous.
• George Lois
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Because advertising and marketing is an art, the solution to each new problem or challenge should begin with a blank canvas and an open mind, not with the nervous borrowings of other people's mediocrities. That's precisely what 'trends' are - a search for something 'safe' - and why a reliance on them leads to oblivion.
• George Lois
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What I taught myself was that in any problem you get, you've got to come up with an innovative, brilliant, kind of unusual, stunning solution.
• George Lois
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With the way I worked, a client can give me everything they know about something, and then I go away and come back with advertising that knocks them out of their chair. They finally understand what kind of a company they are.
• George Lois
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I talk to all the creative directors today, and they take me aside, and they say, 'You know, it must have been great back in those days when you could do anything you wanted.' I say, 'Huh? Excuse me?' I mean, we fought. In the '60s and '70s, you fought wars with clients, and you have to continue fighting wars to do great work.
• George Lois
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The computer has played a role in destroying creativity with the Photoshop. Everybody thinks they're a designer.
• George Lois
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I've done truth to power all my life. It's got me into trouble, but who cares?
• George Lois
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From the time I was three or four years old, I drew all the time. Drew all the time, every second.
• George Lois
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To me, great advertising can make food taste better, can make your car run smoother. It can change your perception of something. Is it wrong to change your perception about something? Of course not. I'm not lying; I'm just saying, 'This one's more fun, this one's more exciting.'
• George Lois
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Truly great images make all the other millions of images you look at unimportant. You gotta look at an image and understand it in a nanosecond.
• George Lois
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If you're working, and you're not trying to be great, give up.
• George Lois
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You can't test great advertising. You can only test the mediocre. Not that I don't care about demographics. You have to understand who you're going after.
• George Lois
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My concern has always been with creating images that catch people's eyes, penetrate their minds, warm their hearts and cause them to act.
• George Lois
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The whole area of creativity is constipated and frightened.
• George Lois
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10
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What Apple did for technology is brilliant, but they didn't do nothin' for our economy.
• George Lois
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37
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Great advertising, in and of itself, becomes a benefit of the product.
• George Lois
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9
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Look at the news stand, you know? I mean, it's a cacophony of famous people or people who want to be famous with blurbs all around it, and it's supposed to be, you know, that's supposed to be creativity in journalism. My God, it's unbelievable. It's shocking.
• George Lois
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57
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Nobody should force you to do a bad piece of work in your whole life - no client, no creative director, nobody. The job isn't to please the client; the job is to produce something for the client that makes them incredibly successful.
• George Lois
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Sometimes all the 'marketing' insight in the world can't move a client, but the creation of a truly great brand name can become a billion-dollar idea!
• George Lois
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I had a fistfight with every kid on my block. I got about fifteen broken noses to prove it. Part of it was also because I was always drawing, and I always had an artist portfolio with me. But I was a tough kid. I won their respect.
• George Lois
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Ad agencies do all kinds of market research that ask people what they think they want, and instead, you should be creating things that you want. If you do something and you get it, the rest of the world will get it, too. Trust your own instincts, your own intellect, and your own sense of humor.
• George Lois
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Doyle Dane Bernbach was a great, great agency when I got there. There was an arrogance that everyone had, but it was a closed club. I was a guy who worked a little differently. Edgier. More punch-in-the-mouth.
• George Lois
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A graphic designer, you know, who understands ideas and understands that ideas are what makes the world go round, could change the world with a magazine. If one talent could do it right now, and everybody would stop saying it's the death of magazines.
• George Lois

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